A Family-Owned, People-First Approach

Case Financial Services, we’re not just licensed agents—we’re a father-daughter team rooted in trust, experience, and real-world planning. We know that financial decisions can feel overwhelming, so we work together to make them simpler, more personal, and more effective. Whether you’re protecting your loved ones with life insurance, exploring annuities, or planning for long-term care, we’re here to help you move forward with clarity and confidence.

Let our family help protect yours.

Team

Read about the advisor and staff and learn the history of the business. See contact information for each person and click to email or call individuals in the business.

Rocky Case, Founder and President
Rocky C. Case is a third generation Wyoming native. He graduated with high distinction from Laramie County Community College in Cheyenne, Wyoming.

He worked at Cable TV as the outside plant manager and then he pivoted to be the vice president of Wyoming Deferred Compensation, Inc. where he presented the State of Wyoming 457 Plan to public employees in Wyoming. He doubled the plan size in 10 years and the Plan became renowned nationwide. He served for several years on the National Board and lobbied in Washington D.C. for benefits, legislation, and employees.

Rocky was active in the Greater Cheyenne Chamber of Commerce from 1985-2011. He served as President of the Military Affairs Committee, and he was very actively involved in the USS Cheyenne (a Los Angeles Class Fast Attack Submarine) Committee as Publicity Chairperson and chaired the USS Cheyenne 10th Anniversary Committee.

He was also active in the Cheyenne Rotary Club and served on the board from 1994-2001 and was elected President in 2000. He was a board member of the Cheyenne Boys and Girls Club from 1994-2010.

Rocky enrolled in the College for Financial Planning and became licensed as a Certified Financial Planner in 1994. He believes in helping people make educated financial decisions and to help them avoid the mistakes that many people make on their way to retirement and beyond. To that end he is extraordinarily successful in helping people become financially independent.

Rocky has been married to his wife, Judy for 51 years. They reside in Cheyenne, WY and they have been blessed with three children, eight grandchildren and three great-grandchildren. Rocky’s hobbies included biking, golf, skiing, fishing, camping and outdoor activities.

Tiffany Thomson, Licensed Insurance Professional
Tiffany Thomson is a licensed insurance professional with Case Financial Services, where she works alongside her dad to help individuals and families plan for the future and protect the people that matter most.

With decades of experience in business, technology, customer success, and consulting, Tiffany brings a relationship-focused approach to insurance and financial planning. Her professional background has taught her the importance of listening carefully, asking the right questions, and making complex information easier to understand.

At CFS, Tiffany helps clients explore solutions around life insurance, annuities, disability income, long-term care planning, and beyond. She believes there is no one-size-fits-all answer when it comes to protecting a family, and her goal is to make every conversation personal, educational, and comfortable, without pressure or obligation.

Being part of a family business is especially meaningful to Tiffany. She is proud to work alongside her dad and help carry forward the relationships and values that have been at the heart of CFS for more than four decades.

Outside of work, Tiffany enjoys spending time with family and friends and taking advantage of everything Wyoming has to offer. You’ll find her hiking, paddle boarding, playing pickleball, or enjoying time outdoors.

Tiffany believes that good planning isn’t about worrying about the future; it’s about creating the confidence and peace of mind to enjoy it!